Networks Help Drive Affiliate Marketing 

Into The Mainstream

Advertisers And Publishers Evolve As Industry Shifts






"Networks Help Drive Affiliate Marketing Into The Mainstream," A January 2016 Commissioned study conducted by Forrester Consulting on behalf of Rakuten Affiliate Network.

Commissioned Forrester Consulting Study, January 2016


Networks Help Drive Affiliate Marketing Into The Mainstream

Learn How Affiliate Marketing is Evolving

In August, 2015, Rakuten Affiliate Network commissioned Forrester Consulting to evaluate current advertiser and publisher attitudes towards affiliate marketing. Forrester developed a hypothesis that affiliate marketing has become a mainstream way for advertisers to reach their customers, with significant impact on how both advertisers and publishers approach the affiliate opportunity. 

In this study you will learn:

  • The five year market forecast for Affiliate Marketing 
  • Why Advertisers view the channel as a full-funnel strategy
  • How Publishers monetize their content through direct relationships with their favorite brands